The International Special Event Society hosted a very informative discussion meeting in Scotch Plains this week. Many different companies including Star Line Entertainment gathered around to brush up and also learn new ways of becoming a better company. The main topics of this event had to deal with Marketing, Branding, PR & Social Media. A few things learned during this event is while branding yourself to always remain consistent. In order to reach your maximum potential of clients you must be present on every social media site out there. Speaking for Star Line Entertainment we as a unit, we learned many new things to help contribute to our success.